For those who don't know the lingo, a phone word (or vanity number) is the alpha numeric equivalent to a phone number. For instance, 1300 CREDIT = 1300 273348.
For more than 30 years, phonewords have been a phenomena in the United States. Three years ago they entered the Australian market and have shot to popularity in advertising because of their memorability and demonstrated results when it comes to customer recall.
If you have a phoneword - or are contemplating getting one to boost your marketing efforts - here are 5 handy tips regarding how to use it effectively to maximise its impact - and your advertising spend.
There are so many ways you can use your phone word and each time you use it, it grows stronger and stronger. A phone word is a valuable marketing asset and you should actively use it in your promotional activities to make the most of it.
Gavin Scholes is CEO of Australia's largest provider of phone words and smart numbers, 1300 Australia. Talk to 1300 Australia for access to expert advice and the broadest range of high quality phonewords in Australia.
Source: www.articlesbase.com